Prime Minister Edi Rama was a guest at the Euronews Summit 2026 in Brussels, where he used the public appearance to promote Albania as a tourist destination and as a place for investment. The interview also had a lighter moment, when the conversation with the journalist drifted into jokes about whether or not Albania is “liked.”
Public appearance in Brussels focused on promoting Albania
According to the version presented at the event, Rama was to speak about the future of tourism, investment and Albania’s potential. His main message was that the country has opened up more and is attracting attention for the opportunities it offers.
At a time when the government has placed strong emphasis on Albania’s external image and on promoting the country to foreign investors, the statements in Brussels follow the same political and public communication line.
Rama’s claim about major investors
Rama said that Albania has the conditions to work with major investors “in a serious and professional way.” This is a claim the government often repeats on international stages, while it remains essential that it be measured by concrete results and not only by promotional messages.
In his remarks, the head of government said: “We have opened up as a country, because people are seeing where the opportunities are. Albania has the conditions to work with major investors, in a serious and professional way.”
Moment with the journalist: from question to joke
During the interview, Rama did not avoid joking with the journalist. When she intervened by saying that it does not matter to the conversation whether she likes it or not, the prime minister turned the response into a comment with ironic tones.
He said: “It matters a lot, because if I like you, you understand why I like them. And if you don’t like me, I have to explain to you why you should like me… I’m joking. It’s not that they like me, but Albania is too beautiful not to be liked.”
A message about image, not the balance sheet
Beyond the media moment, Rama’s appearance in Brussels appears to have been built more on the narrative of Albania’s image than on a detailed accounting of investment or tourism. This is a familiar approach in government communication, especially at international forums.
In this public appearance, attention focused on how Albania is presented to a foreign audience, while concrete answers about tangible results did not come to the fore.
The summit in Brussels gave Rama another stage to sell the government’s optimistic story about Albania, with tourism and investment at the center of the message.
The jokes with the journalist drew attention, but the essence of the appearance remained the same: promoting the country through political language aimed more at perception than at public verification of promises.