DigitAlb has presented its package for the 2026-2027 sports season, accompanying the launch with a promotional campaign and the promise that the platform will broadcast the most-watched European football leagues and competitions, alongside other international sports.
Price cuts until August 31
According to the company’s announcement, subscribers can benefit from discounts of up to 10,000 lek on Premium and Family packages. The offer is valid until August 31 and, according to the published version, applies at authorized sales points and online.
The Premium package also includes sporting events, while the company presents this period as the key moment to subscribe before the full season calendar begins.
Focus on European football and continental cups
The list of competitions that DigitAlb says it will broadcast includes the Premier League, LaLiga, Serie A, Bundesliga, Ligue 1, FA Cup, Carabao Cup, Coppa Italia, Copa del Rey, DFB-Pokal and Coupe de France.
The announced schedule also includes the UEFA Champions League, UEFA Europa League, UEFA Conference League and UEFA Nations League, together with matches involving Albania and Kosovo.
Albanian football and the red-and-black emotions also in the schedule
An important part of the sports offering is linked to the domestic market. According to the announcement, the platform will also carry matches of the Albanian national team, friendlies, the 2027 Nations League finals, as well as Albanian football with the Kategoria Superiore and Kategoria e Parë.
The company also places emphasis on the race in the Superiore, where several teams expected to challenge for the title are mentioned, including Egnatia, Dinamo, Tirana, Teuta, Vllaznia and Partizani.
Not only football: Formula 1, MotoGP, NBA, tennis and UFC
Beyond football, the sports package announced by DigitAlb includes Formula 1, MotoGP, the NBA, the main FIBA competitions, World Cup qualifiers and the men’s and women’s basketball world championships.
The schedule also mentions the main tennis tournaments, including Wimbledon, as well as UFC events and Albanian and international boxing bouts.
DigitAlb’s announcement comes as a clearly structured offer for the start of the season, with an emphasis on sports broadcasts and promotional discounts for subscribers.
For the public, it remains to be seen how much this package will translate into real commercial interest and how competitive the offers will prove in relation to other alternatives for watching sport.