The new sports season has picked up pace, and the broadcaster says it is offering a packed calendar this year with major leagues, cups and international events. The focus is on European football leagues, but also on motorsports, basketball, tennis and other sports with large audiences.
The leagues have raised the curtain
According to the promotional announcement, the 2026-2027 season has begun with some of the most-watched championships in Europe. The list includes the Premier League, LaLiga, Serie A, Ligue 1, Eredivisie, the Turkish Super League, the Championship, the Scottish league and Abissnet Superiore.
The German Bundesliga is also expected to begin this week, completing the picture of a calendar aimed at keeping fans glued to the screen throughout the season. The framing used presents the offer as a complete package for sports followers.
After the league week come the cups
Beyond the league championships, the announced schedule also includes the most important knockout competitions. These are the Champions League, Europa League, Conference League, FA Cup, Carabao Cup, Coppa Italia, Copa del Rey, DFB-Pokal and Coupe de France.
This means sporting weekends and midweeks will be filled not only with league matches, but also with fixtures that traditionally draw large audiences and heightened fan interest.
Not just football: from Formula 1 to the NBA
The offer presented is not limited to football. According to the company, the season also includes Formula 1, MotoGP, the NBA, FIBA competitions, Wimbledon and other tennis events.
The package also mentions UFC, boxing, volleyball and the main events of world athletics, an expansion aimed at covering some of the strongest sports audience markets.
The Albanian national team also in focus
A significant part of the interest is expected to be tied to Albania’s matches. According to the announcement, the Nations League, friendlies and other matches of the Red and Blacks will be on screen.
The official version emphasizes the goal of promotion to Nations League B, after which attention shifts to the Euro 2028 qualifiers, which are expected to begin at the start of 2027.
The commercial offer is also part of the message
In addition to the sports content, the announcement also serves as a commercial push for subscriptions. The company says that until the end of the month it is offering the Premium package at a price of 24,900 lek per year.
According to the same announcement, the subscription can be completed at authorized sales points and online. At its core, the message is not simply about sport, but also promotional: the idea is for the full season to be bought from the outset.
For fans, this season promises a dense calendar of football, motorsports, basketball and tennis.
For the public, it remains to be seen how competitive and how accessible this offer will actually be throughout the sporting year.